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NCSY Logo Rebrand
About the Brand
"We Inspire and Empower Jewish Teens"
"Since 1954, NCSY has been providing Jewish teens with an opportunity to build a strong connection to their Jewish roots through inspiration and leadership skills."
Before
A dated, formal, and unapproachable logo
My Idea
Bright colors, modern patterns, and a fun and friendly atmosphere
The Design
NCSY lettering as branches in a tree. Fun, organic, and can be swapped onto many colorful backgrounds
Touchpoints
An example of a social post utilizing the new aesthetic
A mural that can be painted in NCSY's main office space
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